KRISTEN LASSEN & ALL THINGS MOTORCYCLES

Stemming from a strong line of avid motorcyclists, my family caught the spark of motorcycles by my great grandfather, Jes Lassen. Jes rode old Army Harleys and had a stint traveling the nation as a rider in the Wall of Death show before settling down to build the family. The torch was then passed down through the future generations.

When I was seventeen, I traveled from Florida to South Dakota on my Sportster for the Sturgis Rally, a tradition created by my father. I ended up traveling 5,000+ miles the weekend after getting my motorcycle license, earning a few unofficial "Iron Butt"s along the way. This trip set the stage for a flame that would burn brighter than I had ever imagined, aligning endurance with the beauty of the open road and all that it could teach me.

Ever since, I have been continuously expanding my horizons with all things gasoline culture. I am a certified Motorcycle Mechanic, specialized in Harley-Davidson's. I have curated social media content on multiple platforms including American Flat Track, Jared Mees Racing, Dynojet Research, Dynatek Electronics and Daughters of the Road. I serve as a photographer for the American Flat Track series and an ambassador for multiple industry leaders. I have collaborated with major OEM's, notably Harley-Davidson for their 2018 launch of the new Softail platform and received my very own Heritage Softail Classic from the motor company.

As I have moved to Las Vegas, NV I am setting my sights on exploring what the desert has to offer. This includes hiking, camping, and off-roading via dirt bike and overlanding.

Tending to the fire, I aspire to serve as an inspiration to others and women, especially, in order to seek out freedom and passion in life, while breaking the bounds of limitation and fear. I started the Daughters of the Road platform in 2014 and with the help of Brandi on board, I hope to be able to extend the invitation to share the passion with many other women in the motorsports industry and beyond. I will utilize my skills from wrenching, writing, photography, audience building and curation of content to develop an awareness for your brand that our audiences can resonate with.